Smirnoff asked TPN to develop the strategy, communications, creative concept, look and feel and the tactical execution for the Global launch of a new line of vodka. The more affordable vodka, named X1, was derived from their signature Recipe 21 vodka.
On premise messaging evolving over 3 phases of the path to purchase: Awareness, Ritual and Trial.
These service and sampling trays were developed to meet specific challenges unique to the Nigerian nightclub and bar scene.
Table tents
This X Table was designed to be modular. When assembled it helped to promote cross conversations and mingling. The center station is also designed to be interchangeable to accommodate an ice bin, games, a service station, etc.
Off premise messaging evolving over 3 phases of the path to purchase: Awareness, Ritual and Trial.
Off premise end cap display featuring X1 and mixer partner brands.
Wobbler, Bottle Glorifier and Aisle Blade.
Case Stacker and Pallet