Hostess Relaunch
Concept development for the Hostess relaunch. Shown here is how the concept was brought to life in the form of a comic book, which tied directly to the idea itself. The program got both Marvel and Hostess very excited to rekindle their relationship from the late 70's and early 80's. Timing was very tight to meet the relaunch date, and as negotiations between Hostess and 7-Eleven broke down the window of opportunity to execute this idea regrettably closed.