Believe in Heroes: WWP/Acosta Sales & Marketing
The Believe in Heroes campaign started out as a test in just one retailer in 2010. Since then it has evolved into a program that in 2012 included 56 Brands and 93 retailer, and raised over $5,700,000 for The Wounded Warrior Project. As the program evolved and grew so did the creative. To bring a more uplifting and human element to the program the creative was revamped and additional tactics were suggested. Shown here is a piece of the final creative used for the 2013 campaign, the website and the presentation I used to sell this creative redirection into Acosta and WWP. Note that very little changed from the initial creative that was presented and the final approved art. Visit http://www.woundedwarriorproject.org/believe-in-heroes.aspx to view videos of these Warrior's stories